JSDM | Web Traffic: Paid Vs Organic Traffic Learn Organic SEO and PPC



Web traffic means the number of visitors that visit a website either directly or using a referral site. Suppose 100 people visit a website named mywebsite.com in a day than we can say the traffic is 100 visitors on this particular website for the particular day. Any website can get two types of traffic

  • Paid Traffic
  • Organic Traffic

Paid Traffic: The traffic that can be generated by spending money called paid traffic. Paid traffic comes from paid sources means if a website owner spends money to purchase Ads or to promote website, brand or product to get visitors then traffic is called paid traffic.


  • Paid traffic can be generated in a very short time period.
  • Paid traffic can increase the business very fast.
  • You can get paid traffic using less effort.


  • To get paid traffic you need to have a good amount of budget.
  • You can get paid traffic until you spend money; once you stop spending money paid traffic will be stopped automatically.
  • Paid traffic might include fake visitors. Fake visitors never help to increase the business.

How to get paid traffic or visitors?

Main sources of getting paid traffic are

(1) Google Adwords (PPC), Bing Adwords

(2) Search Engine Marketing (SEM)

(3) Social Media Marketing (SMM)

(4) Email Marketing

Organic Traffic: Any traffic that we generate without spending money called organic traffic or visitors. Organic traffic is opposite of paid traffic.


  • You don’t need to spend money to get organic traffic.
  • Organic traffic help running the business for long-term
  • Organic traffic mostly have real traffic and have more chance to convert in to deal


  • Organic traffic needs more time to spend then paid traffic.
  • To get the organic traffic you need to make more efforts compare to paid traffic.
  • Once you stop working, after some days your organic traffic will decrease automatically.

How can I get organic traffic?

  • A search engine is the best source to get organic traffic
  • Guest blogs are also good sources to get organic traffic.
  • Using social media optimization (SMO) you can get organic, real-time traffic or visitors.

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