Everything you need to know about Google RankBrain
Everything you need to know about Google Rank Brain in 2019
Do you Know Google is the mystery? Yes it is! It is because, Google Algorithm update change the top position of any business website to bottom! Why? It is because, if the website owner doesn’t follow Google rules and regulations. As like the most the Google algorithm updates, it is also true that Rank Brain is also shrouded in a mystery. It has been 4 years since Rank Brain Google Algorithm went live in October 2015, but this “Rank Brain” subject is surrounded by a lot of buzz and controversy among digital marketing professionals. But the truth is, Rank Brain Algorithm developed by Giant Google is one of the most important part of Google’s core algorithm. It is because Rank Brain is the only algorithm which uses Artificial Intelligence machine learning system at the moment. Think, when you search in Google, why you will get exact results according to your queries? It is because Google becoming smarter day by day. Even Google now Introduces the Google voice Searches! Do you know around 20% Internet users use Google Voice Search tool to make searches easier. In that also Google is at the Top of the Business! Reading this Content, great, who are you? Students or Professional! Do you want to learn digital marketing? Call JSDM digital marketing training institute in Jaipur to start training in SEO, SMO, PPC and Google Rank Brain algorithm courses.
So let’s take heed in this article, you’ll receive answers according to your most frequently asked questions! Get answers of questions that running in your mind regarding the Artificial Intelligence Rank brain algorithm! How Rank Brain actually works? How it changed SEO, and how to optimize any website according to it?
How it all started?
Learning is an Art! For every successful business there is always a story associated with it, same is true about the Google! Let us explore you with a quick back story about Google Rank Brain emergence! We are sure that you all remember that before 10 years ago the Internet was an old mess thing. Gone are days when professionals avoid following the Giant Google rules! It is all because at that time Google was not smart as what today it is equipped with Artificial intelligence Algorithms. Gone are the days when Google looks how webmasters purchase links to get their business website at the top of the Google! Gone are the days when Google analyzes today is webmaster get rankings with the use of Spammy techniques! Google also remember that search engine optimization was really a far game from being called it a fair game. But now today, Google say, yes to Google search engine optimization is totally fair game. If Webmaster follows all the Google rules definitely Google like that business.
Let’s talk about the Google years! Google years when Google grow with Intelligence! 2011 call Google year; when Google change the search life style and its work lifestyle. Google realize that quality comes first for the search engine users. Google realize that relevant results should come first in search engine. The Giant Google started revolutionizing the SEO technology with new update features. In 2011 the search engine penalized, down ranked and throws many untrustworthy business webmaster websites out of its search results with the help of Panda and Penguin Google algorithms. The giant search engine changed working lifestyle that is why at present no one beats Google in the search engine business.
Do you know the Google developers team use to look at the separate words with in a user query to find out the prescribed search intent, but this process unable to solve Google requirements. Then Google decided to go with the Google Hummingbird update in the year 2013. The hummingbird works on the semantic search. Its functionality based on the combinations of keywords and their context. Yes, it is true it help Google to move ahead, but still search results far from the perfect work done. That is why Google decided to work on the Artificial intelligence with the help of RankBrain algorithm.
Google update a lot in present compared with its past! That is why Digital marketing is a perfect field for students who want to start a bright career. If you are a engineering students, BCA Students, MCA Students start your Google digital marketing Training at Jaipur School of Digital marketing.
1. What is RankBrain?
Rank Brain is the Machine learning system. It works on the Artificial Intelligence. It is used to process the unique and unfamiliar queries. It relates already existing searches with more relevant search results to user searches.
Existence of the RankBrain Algorithm – April 2015
Publically it was announced at Bloomberg in October 2015. It was announced by the Greg Corrado, a senior research scientist at Google.
2. How does RankBrain work?
RankBrain uses so-called “entities”, which are specific objects that Google knows some facts about, like persons, places, and things. With the help of a mathematical algorithm, it then divides into more specific word vectors that lead to certain SERPs.
The best thing about these things is that Google has already collected a lot of information about them and can immediately come up with the most precise search results for your query. However, when RankBrain comes across an unknown query, it searches for the vector that is the most similar to the original queries and returns the output results for it.
3. What queries are affected by RankBrain?
In 2015, when RankBrain was just rolled out, it was used in only 15% of all Google searches. However, in 2016, when RankBrain stated showing surprisingly good results, Google’s confidence in the machine learning system started to grow. But still, RankBrain does not process all the queries, specializing mostly in queries that are unclear to Google. As Steven Levy clearly stated, “RankBrain is probably not involved in every query but in a lot of queries.”
The logic behind RankBrain not being involved in processing all queries is pretty simple when Google is confident about the meaning of a query, RankBrain is of no use to it. It only enters the game when Google can’t understand what a certain query is about.
4. What are machine learning and artificial intelligence?
For you to get a better understanding of RankBrain, it’s important that you also have an idea of what machine learning and artificial intelligence are. The thing with these two is that they are closely intertwined and, therefore, quite often misinterpreted.
In a nutshell, Artificial Intelligence is a much broader concept of machines being able to carry out tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.
When it comes to Machine Learning, it’s an application of Artificial Intelligence that can learn on its own without being explicitly programmed. This is exactly what RankBrain does it automatically learns and improves based on its past experience.
5. Is RankBrain a ranking signal?
A signal or not a signal — that is the question. Fact is, in the same Bloomberg interview, Greg Corrado did call RankBrain Google’s third most important ranking signal. Here’s what he said:
“RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. In the few months, it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query”.
Based on what you’ve just read, RankBrain is a ranking signal indeed. However, this statement still massively depends on what you consider a ranking signal. In a more traditional meaning, ranking signals are certain website characteristics (like keywords on your page, number of backlinks, page authority, etc.) that search engine algorithms take into consideration while assigning rankings. So if we look at ranking signals from this side, then RankBrain is definitely not a ranking signal — it’s not a website characteristic and there’s no RankBrain score (at least nobody knows about it). That is why in my point of view, RankBrain is more of a keyword processing mechanism than a ranking factor.
But if we look from another perspective, considering a ranking signal as part of the algorithm that participates in the ranking process, then RankBrain can be definitely referred to as a ranking signal.
6. How RankBrain changed SEO?
Now that RankBrain aims at connecting searchers to the most relevant results possible, search intent has become a priority. That is why RankBrain only gives preference to pages that really meet its requirements — answer searchers’ questions, allow transaction (if needed), or provide a comprehensive piece of information on the topic stated in the query. So basically, today’s efficient content optimization is impossible without understanding search intent and carrying out intent-specific keyword research.
Another thing that has changed the way we do SEO for good is the content optimization focus being shifted from keywords to topics. I guess that it comes as no surprise to the majority of SEO that the one-keyword-one-page concept is really dead. It means that in the RankBrain era, all you need to strive for is comprehensiveness — there’s no way you can get high rankings by creating numerous pages to cover different keyword variations.
7. How to optimize for RankBrain?
Find out search intent:
As I’ve already mentioned, RankBrain’s ultimate task is to supply you with the most relevant search results possible. Therefore, it’s highly important that your pages match the desired search intent because it almost always entails high CTR.
So the first step towards optimizing for RankBrain is trying to understand the search intent behind your keywords. Simply type your keywords in the search box, then have a look at the results that Google comes up with, and try to figure out the search intents behind your keywords.
The whole first page of search results is green smoothies recipes — Google doesn’t even bother to give you a definition of “a green smoothie”, so it’s safe to say that the search intent behind the query is “how to make a green smoothie”.
And when you search for “champions league”, Google assumes that you want to know about the results of the recent matches and delivers scores, players who scored, and a whole bunch of other stats. What’s more, when you start typing “champions league”, Google informs you about the score and date of the latest match directly in the search bar.
Improve relevance and comprehensiveness:
Chances are that some of your pages don’t really match the desired search intent. If that’s the case, you need to work on improving your pages’ relevance and comprehensiveness.
As I already mentioned, with RankBrain shifting focus from keywords to topics, you need to make your content pages as comprehensive as possible by diversifying them with related terms and synonyms. What is more, with RankBrain’s ability to process natural language, try to refrain from unnatural phrasing, especially in titles and meta descriptions.
That said, the best way to improve your content’s relevance and comprehensiveness is by utilizing Rank Tracker’s Competition TF-IDF Explorer, which lets you collect tons of relevant terms used by your top competitors.
- Just open your project in Rank Tracker and move to Keyword Research > Competition TF-IDF Explorer.
- Then type in your keywords and wait for the tool to analyze 10 of your top competitors and collect keywords that they have in common.
Check your snippets:
Knowing that CTR is one of the things that RankBrain takes into consideration when estimating page relevance, it’s dead important to make sure that your snippets are well-optimized as they directly influence CTR.
Consider using Google Search Console to spot pages with low CTR. After that, have a look at their snippets and see how they can be improved.
Continue working on improving your rankings:
Even with personalization of search getting bigger, the value of rankings is still high. In the RankBrain era, when users search for your target keywords and your site appears among top results, it becomes their preferred entity.
It means that your website has very high chances of ranking high for similar subsequent searches of your competitors. Putting it simply, the higher your rankings are, the more likely you are to rank for similar queries.
Monitor your niche:
The last but not least thing I can highly recommend you do on a regular basis is keeping an eye on your niche. The thing with RankBrain is that it can re-adjust SERPs if it thinks the search intent of your keywords has changed. So if Netflix launches a TV series with a name similar to your brand’s, reviews of the series will outrank your pages. If you don’t want this to happen, make sure to constantly monitor SERPs for your keywords. The easiest way to do it with the help of Rank Tracker’s SERP History tool, which lets you immediately spot important changes in the SERPs for your every keyword during each of your ranking checks.
The thing we know for sure about Google’s ever-changing algorithms is that they never stay the same for long. And chances are extremely high that Google will be (if not already) tweaking and refining RankBrain. What’s more, RankBrain is constantly learning and changing, so the only right thing to do is targeting your content at humans, keeping it relevant to search intent as well as making it conversational and up-to-date.
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