Digital Marketing Innovations and Trends for 2020
2019 was the year of new trends and business strategies for marketers. With a lot of new trends being introduced in the market, it was a little complex to identify and predict the marketing trends for year 2020. As numerous new trends are introduced in the market, we have come up with top 5 trends that you can follow in 2020 to generate profits from your brand.
Nowadays people do a lot of data research and homework and then engage with brands through several channels before buying anything. Predictive marketing deals with all these factors like calculating results about a brand based on their existing data and insights. Most of the sectors and industries like hotels and e-commerce businesses have already started leveraging the benefits of predictive marketing. Resorts and hotels can now predict expected guests on a particular event or day for increased profits. Whereas on the other hands, e-commerce businesses can use customer preferences, past purchases and other related data to provide better shopping experience to their customers.
Its been two years now since the shoppable posts have been introduced on social media, but the years 2020 will experience a great hype for these shoppable posts due to their easy marketing strategy. The business marketing on Pinterest, Instagram, and Facebook is increasing and the main reason behind this is that the users on these platforms are increasing at a great pace. Brands are realizing that the effect they have on user engagement and traffic has been increasing due to social media. Facts and figures show that there are approximately 1 billion users on Instagram and around 85% people follow shopping brands.
Chatbots Will Take Over
Since the technology is changing rapidly, people are becoming more dependent on machines and devices. Chatbot is an example of latest technology which is used by various businesses to interact with their customers in a real-time way to solve their queries and issues. Chatbots are more responsive and faster than humans and they save a lot of money which is required to hire a human representative. While talking to a chatbot, users feel more personalized and helpful, which helps them to take better and faster decisions. A chatbot is personable and informative which makes it a must have technology for your business.
Voice Search is the new trend in the market and at the end of 2020, approximately more than 50% of online searches will be completely based on voice searching. Smart speakers like Google Home, Alexa, and Cortana are already being used by people to find answers to their questions and play music. But most the industries are leveraging the profit of this feature by providing voice search feature to their consumers.
In a practice to get more personal with customers, brands are making conversations with Direct Messaging or DMs. With various messaging apps like Viber, Twitter, Facebook Messenger or personal messaging apps like Instagram and Twitter, brands are making their connection more personal and stronger with their customers. According to various brands, DMing with their customers is one of the best ways for marketing and increasing engagement on their business.
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