8 Major Google Algorithm Updates Explained
Do you know about Google Algorithms? Do you want to know how many times Google search engine changes Algorithms per year or per day? Yes, it is true that almost every day, Google introduces some changes to its ranking algorithm. Some are tiny tweaks; others seriously move up the SERP’s which are called major updates. Some Google Algorithm updates are in real time, which runs every minute. This cheat sheet will help you make sense of the most important algorithm changes and penalties rolled out in recent years, with a brief overview and SEO advice on each. What if you could see which of the updates impacted your organic traffic, and in what way? Do you want to learn How the Google Algorithms work in real time? Do you want to learn How Google works? If you are an Engineering Student, BCA Student, MCA Student and searching for the Best Industrial training Internship in Jaipur to learn complete Google algorithms working, then join Jaipur School of Digital Marketing best Industrial training Institute to discover live project training classes under experienced mentors. We at JSDM Digital marketing training Institute in Jaipur provide live project training to students in various Digital marketing courses – SEO, SMO, PPC – Google algorithms, so students after training get Job in top Digital and web technology marketing companies. So let’s read 8 Major Google Algorithm Updates
Launch date: February 24, 2011
Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing; Do Not Use Copied Content and Do not Do keyword Stuffing in the Content!
How it works: This algorithm gives a so-called “Quality Score” to the web pages; this score is then used as a ranking factor for any business website or any blog. Initially, Earlier it was not a part of the Google’s ranking factors. In January 2016 it was filtered and officially incorporated into the core Google algorithm. When Google rollout Panda which is more frequent, runs for a month or a week! Earlier penalties happen faster but in the 21st century, both penalties and recoveries now happen faster.
How to adjust: Run regular site checks manually for content duplication to remove thin content and keyword stuffing.
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Launch date: April 24, 2012
Hazards: Spammy or irrelevant links; links with over-optimized anchor text
How it works: Its main objective is to down rank the websites which create spammy back links. From Late 2016 this Algo has been the part of the Google’s giant Search Engine core algorithm.
How to adjust: Do not create Spammy Back Links for any business website otherwise; Giant Google will hamper your Business Website. Follow White Hat SEO Link Building Strategies, yes, it takes time to rank business websites, but Google will not hamper your business website when any major update comes.
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Launch date: August 22, 2013
Hazards: Keyword stuffing; low-quality content
How it works: It understands the user queries and provides best results that match the searcher intent. In Hummingbird keywords plays an important role, so make your website content to follow the keyword density rule. It ranks a web page in the search engine according to the natural language processing algorithms, like latent semantic indexing, co-occurring terms and synonyms. It makes it possible for a page to rank for a query, even if it doesn’t contain the exact words the searcher entered.
How to adjust: The content is expanded with the help of keyword research. The web, article, blog, and press release content focus on the concepts not on the keywords. Make your content to equip with the relevant, varied keywords, co-occurring terms, and synonyms with unique and informative content.
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Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, and Australia)
Hazards: Poor on- and off-page SEO
How it works: Pigeon improve ranking parameters of any business website based on the distance as well as the location. It is a closer tie between the Google core algorithms and the Local algorithms. In this the traditional search engine optimization factors used to rank local results.
How to adjust: Follow all the on-page rules of the Google which are more than 200! Apply efforts in to the white hat Link Building of business website.
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Launch date: April 21, 2015
Hazards: Lack of a mobile version of the page; poor mobile usability
How it works: Gone are the days when Smartphone is no where! We are in the era of Smartphones! The Smartphones sizes, shapes are different! We have to Make Website Smartphone Friendly! This is what this Mobilegeddon algorithm is all about! Make your business website mobile friendly, responsive. Make your Business website easily accessible in various Smartphone sizes easily. If your business website is not mobile friendly than Google bot filtered out it from the SERPs or seriously down-ranked!
How to adjust: Make your business website mobile friendly. Make your business website Responsive! Focus on the speed of your business website. Make sure website loaded on any device in 2 to 3 seconds.
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Launch date: October 26, 2015
Hazards: Lack of query-specific relevance features; shallow content; poor UX
How it works: It is part of the Google’s Hummingbird algorithm. It is a machine learning system. It helps Google to understand the meaning behind the intent of searches. It finds best matching results according to the user queries. Do you know RankBrain is the Google’s third most ranking signal? The general opinion is that it identifies relevant features for web pages ranking for a given query, which are basically query-specific ranking factors.
How to adjust: Look out your competitors, what they are doing? How your competitor ranks well at the top of the Google? Do the competitor analysis! Optimize your content with relevancy and comprehensiveness using the competitor analysis link building factor. Follow Tf-IDF Concept which stands for the “term frequency-inverse document frequency”. TF-IDF is used to retrieve the information and text mining.
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Launch date: September 1, 2016
Hazards: Tense competition in your target location
How it works: It states that Local results vary more depending on the searcher’s location. It means if your business is closest to the location, then the more likely you are to see it among local results. It also gives a boost to the business located outside of the physical city area.
How to adjust: It is better to expand your keyword research list. Vary various keywords in business with location specific keywords.
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Launch date: March 8, 2017
Hazards: Thin, affiliate-heavy or ad-centered content
How it works: The latest of Google’s confirmed updates, Fred targets websites that violate Google’s webmaster guidelines. The majority of affected sites are blogs with low-quality posts that appear to be created mostly for the purpose of generating ad revenue.
How to adjust: Review Google Search Quality Guidelines and watch out for this content. If you show ads, make sure the pages they are found on being high-quality and offer relevant ample information. This is basically it: Don’t try to trick Google into thinking your page is about something when it really is a gateway page full of affiliate links. Most publishers make money off ads, and that’s totally legit as long as you are not cheating.
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