JSDM | 8 Major Google Algorithm Updates Explained


8 Major Google Algorithm Updates Explained JSDM

8 Major Google Algorithm Updates Explained


Do you know about Google Algorithms? Do you want to know how many times Google search engine changes Algorithms per year or per day? Yes, it is true that almost every day, Google introduces some changes to its ranking algorithm. Some are tiny tweaks; others seriously move up the SERP’s which are called major updates. Some Google Algorithm updates are in real time, which runs every minute. This cheat sheet will help you make sense of the most important algorithm changes and penalties rolled out in recent years, with a brief overview and SEO advice on each. What if you could see which of the updates impacted your organic traffic, and in what way? Do you want to learn How the Google Algorithms work in real time? Do you want to learn How Google works? If you are an Engineering Student, BCA Student, MCA Student and searching for the Best Industrial training Internship in Jaipur to learn complete Google algorithms working, then join Jaipur School of Digital Marketing best Industrial training Institute to discover live project training classes under experienced mentors. We at JSDM Digital marketing training Institute in Jaipur provide live project training to students in various Digital marketing courses – SEO, SMO, PPC – Google algorithms, so students after training get Job in top Digital and web technology marketing companies. So let’s read 8 Major Google Algorithm Updates 

1. Panda:


Launch date: February 24, 2011


Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing; Do Not Use Copied Content and Do not Do keyword Stuffing in the Content!


How it works: This algorithm gives a so-called “Quality Score” to the web pages; this score is then used as a ranking factor for any business website or any blog. Initially, Earlier it was not a part of the Google’s ranking factors. In January 2016 it was filtered and officially incorporated into the core Google algorithm. When Google rollout Panda which is more frequent, runs for a month or a week! Earlier penalties happen faster but in the 21st century, both penalties and recoveries now happen faster.


How to adjust: Run regular site checks manually for content duplication to remove thin content and keyword stuffing.

To do that, you’ll learn digital marketing, where you can get live Project training in the various SEO on-page and off-page techniques. We at JSDM guide you how to optimize any business website content manually and what are the Google rules and regulation which need to be followed. We are one of the best SEO on-page and Off Page training Institute in Jaipur.



2. Penguin:

Launch date: April 24, 2012


Hazards: Spammy or irrelevant links; links with over-optimized anchor text


How it works: Its main objective is to down rank the websites which create spammy back links. From Late 2016 this Algo has been the part of the Google’s giant Search Engine core algorithm.


How to adjust: Do not create Spammy Back Links for any business website otherwise; Giant Google will hamper your Business Website. Follow White Hat SEO Link Building Strategies, yes, it takes time to rank business websites, but Google will not hamper your business website when any major update comes.

Do you want to learn White Hat SEO link building strategy? DO you want to learn how to create Back Links? Do you need training regarding what is relevancy in the link building? Do you want to learn Complete Internet marketing course in Jaipur? BCA MCA Engineering students searching for the Best SEO training Institute in Jaipur?  Join JSDM Google White Hat SEO training institute in Jaipur. We train Students and professionals in SEO with Live Project training. After Training in Search engine optimization students get 100% Job in various top search engine web technology companies.


3. Hummingbird:


Launch date: August 22, 2013


Hazards: Keyword stuffing; low-quality content


How it works: It understands the user queries and provides best results that match the searcher intent. In Hummingbird keywords plays an important role, so make your website content to follow the keyword density rule. It ranks a web page in the search engine according to the natural language processing algorithms, like latent semantic indexing, co-occurring terms and synonyms. It makes it possible for a page to rank for a query, even if it doesn’t contain the exact words the searcher entered.


How to adjust: The content is expanded with the help of keyword research. The web, article, blog, and press release content focus on the concepts not on the keywords. Make your content to equip with the relevant, varied keywords, co-occurring terms, and synonyms with unique and informative content.

Do you want to learn how to avoid Hummingbird algorithm penalty to any business website? Do you want to learn how to write good content for article, website, blog and press release? Do you want to become a content writer? Join JSDM content writing training institute in Jaipur where you get training in the content writing. IN today’s world the requirement of content writers is high, so best option for anyone who wants to represent anything with the help of words.


4. Pigeon:


Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, and Australia)


Hazards: Poor on- and off-page SEO


How it works: Pigeon improve ranking parameters of any business website based on the distance as well as the location. It is a closer tie between the Google core algorithms and the Local algorithms. In this the traditional search engine optimization factors used to rank local results.



How to adjust: Follow all the on-page rules of the Google which are more than 200! Apply efforts in to the white hat Link Building of business website.

How to do on-page optimization? How to analyze the on-page factors? How to do link building? What are the on-page rules of the Google? How to become certified Google professional? How to become SEO professionals? For all these answers Join JSDM SEO Google Digital marketing Training Institute in Jaipur! Students and Professionals Join Jaipur School of Digital marketing go learn complete on-page optimization course, and complete off page link building courses with live Project Training under well trained mentor.



5. Mobilegeddon:


Launch date: April 21, 2015


Hazards: Lack of a mobile version of the page; poor mobile usability


How it works: Gone are the days when Smartphone is no where! We are in the era of Smartphones! The Smartphones sizes, shapes are different! We have to Make Website Smartphone Friendly! This is what this Mobilegeddon algorithm is all about! Make your business website mobile friendly, responsive. Make your Business website easily accessible in various Smartphone sizes easily. If your business website is not mobile friendly than Google bot filtered out it from the SERPs or seriously down-ranked!


How to adjust: Make your business website mobile friendly. Make your business website Responsive! Focus on the speed of your business website. Make sure website loaded on any device in 2 to 3 seconds.

Do you want to start training in to make any business website mobile friendly? Do you want to start training in how to optimize the website page speed? Do you want to learn more about the Mobilegeddon Algorithm in more detail? Start Live Project mobile optimization training at JSDM to get training in search engine optimization. JSDM is the best creative student’s friendly live Project training institute in Jaipur where students get jobs after completion of the Industrial training in digital marketing courses.


6. RankBrain:



Launch date: October 26, 2015


Hazards: Lack of query-specific relevance features; shallow content; poor UX


How it works: It is part of the Google’s Hummingbird algorithm. It is a machine learning system. It helps Google to understand the meaning behind the intent of searches. It finds best matching results according to the user queries. Do you know RankBrain is the Google’s third most ranking signal? The general opinion is that it identifies relevant features for web pages ranking for a given query, which are basically query-specific ranking factors.


How to adjust: Look out your competitors, what they are doing? How your competitor ranks well at the top of the Google? Do the competitor analysis! Optimize your content with relevancy and comprehensiveness using the competitor analysis link building factor. Follow Tf-IDF Concept which stands for the “term frequency-inverse document frequency”. TF-IDF is used to retrieve the information and text mining.

Do you want to learn how to use TF-IDF in SEO? How to Compute Term Frequency? How to Do you want to know how to discover relevant terms and concepts to rank any website at the top of the Google? Do you want to learn how to diversify the content to rank website at the top of the Google? Join JSDM digital marketing training institute to get training in SEO on-page and off page link building concepts.



7. Possum:


Launch date: September 1, 2016


Hazards: Tense competition in your target location


How it works: It states that Local results vary more depending on the searcher’s location. It means if your business is closest to the location, then the more likely you are to see it among local results. It also gives a boost to the business located outside of the physical city area.

How to adjust: It is better to expand your keyword research list. Vary various keywords in business with location specific keywords.

Do you want to learn more about Possum Algorithm? Start training at JSDM for complete digital marketing courses. We at JSDM provide live Project Industrial training in the Google algorithms that let you to understand the Google rules and regulation so you can get any business website at the top of the Google. JSDM work according to the Google rules and Regulation, and we are trusted, reliable digital marketing training Institute in Jaipur.


8. Fred:


Launch date: March 8, 2017


Hazards: Thin, affiliate-heavy or ad-centered content


How it works: The latest of Google’s confirmed updates, Fred targets websites that violate Google’s webmaster guidelines. The majority of affected sites are blogs with low-quality posts that appear to be created mostly for the purpose of generating ad revenue.


How to adjust: Review Google Search Quality Guidelines and watch out for this content. If you show ads, make sure the pages they are found on being high-quality and offer relevant ample information. This is basically it: Don’t try to trick Google into thinking your page is about something when it really is a gateway page full of affiliate links. Most publishers make money off ads, and that’s totally legit as long as you are not cheating.

The Digital marketing field changed a lot from the past. The rise of various algorithms of the Google makes the Google top search engine in the World. So, it is right time to Start Industrial Training Internship in SEO, SMO PPC complete digital marketing because Internet marketing is at Boom, and students easily achieve success in 2 to 3 months after training in it. Join Jaipur School of Digital marketing and start training in SEO SMO PPC.

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