Social Media Optimization Training

JSDM, A Hub of Digital Marketing

Looking For SMO Training in Jaipur?

Inculcate the best about Social media networks and their optimization at JSDM with in-house SMO experts.

Our experts will take you to the deepest holes of the social media world and will showcase some of the most effective techniques and factual facts about Social Media Optimization.

The term ‘optimization’ means,  to use something in an efficient and effective manner. In JSDM, You will learn out the best social media optimization tactics and how to leverage a business just through it.

Best Social Media Optimization Training in Jaipur
Definition & what it is about?

What is SMO?

In the case of Social Media, the Optimization means to operate and utilize the social media networks in such a way that they bring you as much traffic as possible.

  • SMO is about promoting the brand
  • It is about interacting with the audience as much as possible by using the internal resources of social media and not paying or using any paid marketing strategy.
  • It is about understanding the style of audience in every social media network and using them accordingly to get the maximum engagement rate.

Social media optimization is one of the easiest part of digital marketing that requires least of the technical knowledge.

The Dimensions you can touch


  • The best part about SMO is, today, is the time of social media.
  • Today, the social media skills are equally important as education is for any business. Especially for rapid growth, SMO plays a key-role.
  • Digital media and online brands has a lot to give you if you can prove your social media skills and promote their business in a smarter way than the others’.
  • If you think you can engage the maximum audience through your social media tactics, multiple doors are open for you as a career opportunity.

You are just not required to hesitate and feel low anymore if you are more inclined towards social media than your academic notebooks.

Facts about SMO & its market demand

Availability of JOBs

  • SMO experts are in-demand people for businesses, organizations and also for the event managers.
  • Event organizers especially, want to engage with as much audience as possible.
  • There are positions like SMO manager who starts earning at five digit figures at their beginning of careers, and endlessly onward with their experiences depending on what organization they are in and whom you are associated with.

Apparently, no platform is better than social media for public engagement, and no one is better than an SMO expert for this work

Technology from Tomorrow

Benefits of SMO course

When you get to know how to optimize with social media networks

  • It becomes easy to reach the required audience with minimal efforts.
  • It increases brand’s visibility in front of the audience.
  • Customer interaction becomes easier, as social media is a common platform and used by everyone.
  • It can improve SERP position through quality connections or back links.
Earn Money From SMO
Money Aspects

How much I can Earn through SMO?

SMO is all about using the inbuilt resources of social media networks. Once you acquire enough knowledge about social media and its best responsive tactics, you could earn as per your caliber.

In SMO world, the scope of earnings are not limited to just 9 to 5 schedule, but they are way more than that.

Big brands or Celebrities pay way more than your expectations just for their social media handling.

What you need to have for SMO course?

Prerequisites for SMO?

  • Social media optimization requires a keen interest on social media and its in-depth tactics.
  • If you think you are a social media person and can grab more and more number of engagements to the brands just with your social media skills, this course will be going to make you a gold-digger of social media.

SMO Course Duration

Track Course Duration Training Mode
Regular Track 60 – 90 Days Live Classroom
Weekend Track 12 Weekends Live Classroom

Course Module

  1. 1
    Marketing Fundamentals
    • Introduction to Marketing Fundamentals
    • How to Create a Buyer Persona
    • 8 Ways to Find Your Audience Online
    • How to Identify Your Unique Selling Proposition
    • Assignment – Marketing Fundamentals
  2. 2
    Market Research
    • Introduction to Market Research
    • Why Typeform?
    • How to Design Your Online Survey
    • How to Distribute Your Online Survey
    • How to Analyse Your Survey Results
    • Assignment – Market Research
    • Quiz – Market Research
  3. 3
    Set Up a Website
    • Build This Site in Less Than 1 Hour
    • Why Use WordPress vs. Wix, Weebly etc?
    • How to Verify WHO’S Information [IMPORTANT]
    • How to Add Pages, Post, Menus & Widgets
    • How to Add a Premium WordPress Theme
    • How to Improve Your WordPress Security with Plu­gins
    • How to Activate Your Free SSL Certificate in 1 Click!
    • Assignment – Set Up a Website
  4. 4
    Digital Marketing & SMO
    • Digital Marketing Basics
    • Difference between Traditional & Digital Marketing
    • Basics of advertising
    • What is Digital Media?
    • Digital Media Vs. Traditional Media
    • Benefits of Digital marketing
    • Latest Digital marketing trends
    • What is Social Media Marketing?
    • Techniques of Social Media Marketing
    • Assignment – Digital Marketing
  5. 5
    Twitter Marketing
    • Introduction to Twitter Marketing
    • Why Twitter?
    • How Twitter Works
    • What Not To Do on Twitter
    • 4 Ways To Get More Retweets
    • 5 Steps Optimize Your Profile
    • 5 Ways to Promote Your Twitter
    • Use Hashtags to Increase Discoverability
    • Follow Top Twitter Users
    • The Poster Boy Formula
    • Join a Trending Conversation
    • Bring Twitter Into the Physical World
    • Track Results: Twitter Analytics
    • Assignment – Twitter
  6. 6
    Quora Marketing
    • Introduction to Quora Marketing
    • Why Quora?
    • How to Join Quora & Optimize Your Profile
    • How to Identify Questions That Are Worth An­swering
    • How to Choose or Create a Blog Post to Link Back To
    • How to Structure Your Answers For Maximum Clicks
    • How to Promote Your Quora Answers
    • How to Track Quora Traffic & ROI in Google Ana­lytics
    • Rinse & Repeat [Just 5 Mins a Day!]
    • Assignment – Quora
  7. 7
    YouTube Marketing
    • Introduction to YouTube
    • Why YouTube
    • YouTube Marketing Strategy
    • “Watch Time” is Golden
    • The Subscriber Advantage
    • YouTube Recording Software & Mics
    • YouTube Acccount Set Up & Optimization
    • YouTube Keyword Research
    • YouTube Video Structure
    • YouTube SEO
    • Youtube Thumbnails
    • YouTube Annotations & Cards
    • YouTube Promotion
    • YouTube Analytics
    • Assignment – YouTube
    • Quiz – YouTube
  8. 8
    Facebook Marketing
    • Introduction to Facebook Marketing
    • Why Facebook?
    • Create Your Facebook Page
    • Facebook Icon
    • Facebook Cover Image
    • Description & About Page
    • Apps &Tabs
    • Page Settings
    • 9 Post Formulas Guaranteed to Drive Engage­ment
    • Edgerank Algorithm
    • Caption This Photo
    • Quotes
    • Native Videos
    • Facebook Contest
    • 5 More Facebook Post Formulas
    • Content Strategy
    • 10 Tactics to Start Getting Organic Likes
    • Use Email to Drive Organic Likes
    • Use Facebook Groups to Drive Organic Likes
    • Add a Facebook Like Box to Your Website
    • Secret Strategy to Increase Page Likes
    • 5 Facebook Insights Reports to Measure Success
    • Assignment – Facebook

Features of JSDM

Leading Industry Trainers
Live Project Training
Dedicated Labs
Affordable Price
Get our certification and be job ready

An effigy of Our Certificate

On successfully completing our digital marketing courses, this certification from JSDM will lead your journey towards your dream.

JSDM Certificate

What They Are Saying


    Jaipur School of Digital Marketing is one of the most prominent and leading digital marketing institute in Jaipur. JSDM is well known for providing the best digital marketing training in jaipur to the students who are willing to make their career in the digital marketing field.


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    Mansarovar, Jaipur, 302020


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