Search Engine Marketing Training

Looking For SEM Training in Jaipur?

Since 2009, JSDM is renowned for its expertise over Internet marketing. Our experts here, possess more than 15 years of experience of teaching in digital marketing.

SEM however, is a complete internet-based marketing module that involves paid strategies of search engine marketing.

Our experts here will familiarize you about all the effective strategies in and around paid marketing. Along with the do’s and don’ts in SEM through your own desirable projects that you’ll be working on in here.

Search Engine Marketing Training in Jaipur

What is SEM?

SEM or “Search Engine Marketing” is a form of internet marketing implemented by the digital marketers to improve the visibility of website’s result over the SERP through paid strategies including Ad-words, PPC, etc.

SEMM or “Search Engine Marketing Management” is a term that is recently used in the place of SEM.

However, the meaning is no way different but according to some experts, SEMM is believed to be focused in ROI only, whereas others say SEMM include both the faces i.e. ‘unpaid as SEO’ & ‘paid as PPC or Ad-words’ of marketing unlike SEM which plays around paid marketing only.


Search Engine Marketing for an organization is just everything for its online existence.

Once you are adept in SEO as well as the paid strategies of online marketing like Ad-words and PPC, you are in the smallest but the richest circle of digital market people.

SEM experts are often treated equivalent to the digital marketers because of SEM’s diversity. Though, digital marketer is a term used for someone who is apt in every field of digital marketing which includes SEM + Social Media. However, SEM talks nothing about social media and its marketing.

Facts about jobs in Search Engine Marketing

Availability of JOBs

  • This combination of SEO + PAID marketing expert is very rare. Thus, the competition is very short, however the demand is high.
  • Big organizations are usually found more inclined towards paid marketing, thus SEM experts are those they are usually seeking for.
  • Not only after getting financially sound, but even at the beginnings, the businesses nowadays prefer paid marketing as an important part of success in the digital world.

Benefits of SEM course

  • It brings the customers more frequently than SEO.
  • It is believed that paid marketing, despite being a paid marketing strategy, helps organic traffic and rankings in SERP.
  • It increases the brand’s visibility with minimal efforts. Money works on it.
  • You can shoot the Ads precisely and target your niche audience on location and language basis.
Earn Money From SEM

How much I can Earn through SEM?

SEM experts are sounder than the SEO executives in earnings, as paid marketing is simply a heavier liability.

Hike in this stream depends upon the results and figures you will get back to your business as ROI.

As an SEM expert, your work-life will revolve around money. Firstly, you would invest in PPC or Ad-words, and then it’ll come back in the form of a lead or a customer as a return of income source.

Conclusively, it is a job of potential liability but a profession with bigger opportunities as well.

What you need to have for SEO course?

Prerequisites for SEO?

  • For SEM course, you must have keen interest in learning the internet marketing fundamentals that comes through awareness and understanding of public search pattern and its change with the time.
  • The better you understand how people would search for your service, the more successful SEM expert you will be. As PPC and Ad-words are about bidding and investing money, and they demand deep and consistent awareness across the globe.

SEM Course Duration

Track Course Duration Training Mode
Regular Track 30 – 60 Days Live Classroom
Weekend Track 8 Weekends Live Classroom

Course Module

  1. 1
    • Introduction to Copywriting
    • What is Copywriting &Why is it Important?
    • How to Write For Your Buyer Persona
    • Attention – Headlines are “Eighty Cents of the Dollar”
    • 11 Tips to Write Magnetic Headlines
    • A.I.D.A – Interest, Desire & Action
    • Assignment – Copywriting
  2. 2
    Marketing Fundamentals
    • Introduction to Marketing Fundamentals
    • How to Create a Buyer Persona
    • 8 Ways to Find Your Audience Online
    • How to Identify Your Unique Selling Proposition
    • Assignment – Marketing Fundamentals
  3. 3
    Market Research
    • Introduction to Market Research
    • Why Typeform?
    • How to Design Your Online Survey
    • How to Distribute Your Online Survey
    • How to Analyses Your Survey Results
    • Assignment – Market Research
    • Quiz – Market Research
  4. 4
    Search Engine Marketing
    • Introduction to SEM
    • Benfits of SEM
    • Advertising Strategies
    • Campaign Setup
    • Types of Campaigns
    • Bidding Strategies
    • Budget Settings
    • Ad scheduling
    • Instagram , Whatsapp and Facebook ads using Pixel
    • Assignment – Market Research
    • Quiz – Market Research
  5. 5
    Facebook Ads
    • Introduction to Facebook Marketing
    • Why Facebook?
    • Create Your Facebook Page
    • Facebook Icon
    • Facebook Cover Image
    • Description & About Page
    • Apps &Tabs
    • Page Settings
    • 9 Post Formulas Gauranteed to Drive Engage­ment
    • Edgerank Algorithm
    • Caption This Photo
    • Quotes
    • Native Videos
    • Facebook Contest
    • 5 More Facebook Post Formulas
    • Content Strategy
    • 10 Tactics to Start Getting Organic Likes
    • Use Email to Drive Organic Likes
    • Use Facebook Groups to Drive Organic Likes
    • Add a Facebook Like Box to Your Website
    • Secret Strategy to Increase Page Likes
    • 5 Facebook Insights Reports to Measure Success
    • Assignment – Facebook
  6. 6
    Google Adwords
    • Introduction to Google Adwords
    • Benefits of Google Adwords
    • How Google Adwords Works
    • Define Success & Set Up Tracking
    • Analyses Your PPC Competition
    • Have a Congruent Landing Page
    • Select The Right Campaign Type
    • Target Your Audience
    • Determine Your Bids & Budgets
    • Write Effective Ads
    • Choose Profitable Keywords
    • Advanced Campaign Settings
    • Measure & Optimise
    • Assignment – Google Adwords
  7. 7
    Google Analytics
    • Introduction to Google Analytics
    • Install Google Analytics
    • Enable These 3 Essential Reports
    • Set up Goal Tracking to Measure Success Filter Internal Traffic So You Don’t Skew Your Data
    • Add Custom Dashboard to Reveal 12 Essential Metrics
    • Get Notified for Traffic Drops & Spikes with Custom Alerts
    • Make Google Analytics Annotations So You Don’t Forget
    • Analyze Demographics Reports (Age, Gender, Interests & Behaviour)
    • Analyze Geo Report (Language & Location)
    • Analyze Technology & Mobile Report (Browser, OS & Devices)
    • Analyze Acquisition Overview Report
    • Analyze Source/Medium Report
    • Analyze Best Days to Post
    • Use Campaign Tagging to Improve Acquisition Data Accuracy
    • Analyze Landing Pages Report
    • Analyze All Pages Report
    • Analyze Exit Pages Report
    • Analyze Goals Report
    • Assignment – Google Analytics
    • Bonus: How to Remove Spam Traffic
    • Quiz – Google Analytics

Features of JSDM

Leading Industry Trainers
Live Project Training
Dedicated Labs
Affordable Price
Get our certification and be job ready

An effigy of Our Certificate

On successfully completing our digital marketing courses, this certification from JSDM will lead your journey towards your dream.

JSDM Certificate

What They Are Saying

    Jaipur School of Digital Marketing is one of the most prominent and leading digital marketing institute in Jaipur. JSDM is well known for providing the best digital marketing training in jaipur to the students who are willing to make their career in the digital marketing field.


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    Mansarovar, Jaipur, 302020


    +91-74278-27766, 98874-48844


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