SEM experts are sounder than the SEO executives in earnings, as paid marketing is simply a heavier liability.
Hike in this stream depends upon the results and figures you will get back to your business as ROI.
As an SEM expert, your work-life will revolve around money. Firstly, you would invest in PPC or Ad-words, and then it’ll come back in the form of a lead or a customer as a return of income source.
Conclusively, it is a job of potential liability but a profession with bigger opportunities as well.