Search Engine Optimization
Search Engine Optimization (SEO) is an activity of promoting website over the Internet world by providing more and more traffic to website and increasing its visibility in search engines such as Google, Yahoo, Bing, MSN etc. SEO is basically a process in which website get visitors through organic searches that is through free or un-paid sources. With help of many tactics and strategies website earn its ranking on search engines that helps in driving traffic and earning extra income through that popularity. In other words SEO means maximizing visitors and high ranking in SERPs (Search Engine Result Pages).
SEARCH ENGINE ALGORITHMS AND KEYWORD PLANNING
Search Engine Algorithm is a unique set of rules that decides the ranking of search results on web page of search engine. Every search engine has its own algorithm but still there are some common points that are included in every algo are: Relevancy, Individual factors and Off-Page factors. As keywords are the important part to get into High ranking in search result Keyword Planning is must. For deciding relevant keywords that can achieve high ranking and the most prominent keyword planner tool is Google AdWords Keyword planner which shows the search volume and search competition of the keywords.
On-Page Optimization is the first most important part in Search Engine Optimization that aims to make website SEO Friendly that will helps in achieving high ranking in search results. There are some factors which need to change or improve in website to make it SEO Friendly and here are some of them: HTML Code, adding Meta Tags, Keyword placement, Adding Robots and Sitemap pages. Important factor that helps in optimization is optimizing content and Meta tags that helps in improving the ranking position in search result.
Off-page optimization is the set of processes and techniques that are used outside the actual website for the improvement of ranking keywords. This process of optimization is done regular basis to maximize the performance as in this process back links are created for website using its decided and relevant keywords. In Search Engine optimization Off-page optimization is the best and leading way of generating more and more traffic to website by optimizing URL of website.
MEASURING YOUR SEO STRATEGY
Measure SEO strategy means to analyze strategy that is applied on website with the help of website analysis tool. One of the best analysis tool is Google analytics through which success rate of website can be measured and here are some ways in Google analytics to calculate SEO strategies: Organic Traffic, Social Signals, Bounce Rates, Site speed, SEO Ranking, Backlinks, Indexed Pages, Organic Conversions and Branded and Non-Branded keywords. Three Key Performance Indicators (KPIs) are:
GOOGLE WEBMASTER TOOL
Google Webmaster Tools is now branded as Google Search Console is another service offered by Google to visibility and Indexing status of website. It includes some tools like:
- Check and Submit Sitemap
- Statistics and Crawl rate of website by Googlebot
- List of Site’s external and internal links
- List of all the links having errors while crawling or accessing
- How URL of domain should be displayed in search results
- Receive information related to Google penalties
- Offer an API that helps in changing, adding or deleting listings and index crawl errors
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