Pay Per Click Training

JSDM, A Hub of Digital Marketing

Looking For PPC Training in Jaipur?

Jaipur School of Digital Marketing provides in-depth guidance over the internet’s paid marketing strategies.

‘Pay-per-click’ or ‘Advertising of keywords’ is an internet-marketing method, usually adopted by the marketers to increase the number of users or traffic on any website through keyword-advertisements.

Here in JSDM, you’ll learn about the pattern and the procedure of keyword-advertisements and the complexities in it.

Also the ways in which keywords can be staked, and how the payment system works either in cost per impressions or cost per order and many more.

PPC Training By JSDM
Definition & what is it about?

What is PPC?

Pay-per-click is a model of internet marketing in which the service provider shoots ads for its service-oriented keywords and pays certain amount to the ad-holder or publisher, usually a search engine or any website owner.

In the case of a search engine as a publisher, bidding is done to place the keyword at the top most position. The higher the advertisers, the higher will be the bidding rate.

However, in the case of a website as a publisher, website owners usually charge a fixed price to carry or advertise your keyword.

The Dimensions you can touch


Digital marketing is a basic need today, and PPC acts as a booster to marketing campaigns. If you think you have a better understanding for public’s search queries like how would people search for a service’ or ‘the keywords they could search for’, you can be the player of huge demand at a global level.

Also note that, there are very less PPC experts in the digital marketing world. But marketers just need them because PPC helps them in achieving the business targets more quickly.

Ultimately, PPC has lower competition comparatively but higher number of voids to be filled with experts.

Facts about PPC & its market demand

Availability of JOBs

  • New ventures and start-ups need PPC experts to give an initial push to their business.
  • PPC experts are usually very rare.
  • Even though some limitations come in the pattern of PPC, its demand never dies because it is one of the most beneficial marketing methods to pull back the investment made.
Technology from Tomorrow

Benefits of PPC course

  • You can target your required audience with it.
  • Your brand/service will get ample exposure through it.
  • It is quite fair with in terms of expense as you have to pay only when your ad is clicked.
  • You can scale and measure your results and returns through it.
Money Aspects

How much I can Earn through PPC?

With PPC, you can earn both ways as an in-role PPC expert to any organization or as a free-lancer too, for multiple clients simultaneously.

PPC has safe and a very figurative scope of earning with a promising mind required in advance.

What should you have for PPC course?

Prerequisites for PPC

  • A PPC tutor would like to see you concentrating in one network only instead of many at once. PPC is a model that should be practiced with one search engine at once.
  • Secondly, it is about how much you know about your product or service at a global level.
  • The better you understand and estimate the queries or searched phrases, the more successfully you will play in Ads.
Money Aspects

PPC Course Duration

Track Course Duration Training Mode
Regular Track 30 – 60 Days Live Classroom
Weekend Track 8 Weekends Live Classroom

Course Module

  1. 1
    Marketing Fundamentals
    • Introduction to Marketing Fundamentals
    • How to Create a Buyer Persona
    • 8 Ways to Find Your Audience Online
    • How to Identify Your Unique Selling Proposition
    • Assignment – Marketing Fundamentals
  2. 2
    Market Research
    • Introduction to Market Research
    • Why Typeform?
    • How to Design Your Online Survey
    • How to Distribute Your Online Survey
    • How to Analyse Your Survey Results
    • Assignment – Market Research
    • Quiz – Market Research
  3. 3
    Pay Per Click Introduction
    • Introduction to PPC
    • Google Adwords
    • Facebook Ads
    • Keyword Targeting
    • Campaign Management
    • Campaign Targeting
    • Introduction to Landing Page
    • Assigment – Pay Per Click
  4. 4
    Google Adwords
    • Introduction to Google Adwords
    • Benefits of Google Adwords
    • How Google Adwords Works
    • Define Success & Set Up Tracking
    • Analyses Your PPC Competition
    • Have a Congruent Landing Page
    • Select The Right Campaign Type
    • Target Your Audience
    • Determine Your Bids & Budgets
    • Write Effective Ads
    • Choose Profitable Keywords
    • Advanced Campaign Settings
    • Measure & Optimise
    • Assignment – Google Adwords
  5. 5
    Facebook Ads
    • Introduction to Facebook Marketing
    • Why Facebook?
    • Create Your Facebook Page
    • Facebook Icon
    • Facebook Cover Image
    • Description & About Page
    • Apps &Tabs
    • Page Settings
    • 9 Post Formulas Guaranteed to Drive Engage­ment
    • Edgerank Algorithm
    • Caption This Photo
    • Quotes
    • Native Videos
    • Facebook Contest
    • 5 More Facebook Post Formulas
    • Content Strategy
    • 10 Tactics to Start Getting Organic Likes
    • Use Email to Drive Organic Likes
    • Use Facebook Groups to Drive Organic Likes
    • Add a Facebook Like Box to Your Website
    • Secret Strategy to Increase Page Likes
    • 5 Facebook Insights Reports to Measure Success
    • Assignment – Facebook
  6. 6
    Keyword Targeting
    • What are keywords
    • Types of Keywords
    • Keyword Research Techniques and Tips
    • Keyword Matching Options ( Broad, Exact, Phrase, +Modifier)
    • Negative Keywords
    • Assignment
  7. 7
    Campaign Management
    • How To Create Campaigns
    • How to Create Ad Groups
    • How to create best ads
    • How to add keywords (Negative)
    • Exercise on Research
    • Assignment
  8. 8
    Campaigns Targeting
    • How to set Networks
    • Language Targeting
    • Device Targeting
    • Bidding Options
    • Ad Scheduling
    • Ad Delivery
    • Setting Budget
    • URL Tracking
  9. 9
    Ads Types
    • Types of Ads in Adwords
    • Rules for writing ad copy
    • Dos and Donts of ads
    • Split Testing of Advertising
    • Ad Policy
    • Display Ad Builder
  10. 10
    Landing Page
    • What is Landing Page?
    • How to improve Quality Score?
    • User Experience For Landing Page

Features of JSDM

Leading Industry Trainers
Live Project Training
Dedicated Labs
Affordable Price
Get our certification and be job ready

An effigy of Our Certificate

On successfully completing our digital marketing courses, this certification from JSDM will lead your journey towards your dream.

JSDM Certificate

What They Are Saying


    Jaipur School of Digital Marketing is one of the most prominent and leading digital marketing institute in Jaipur. JSDM is well known for providing the best digital marketing training in jaipur to the students who are willing to make their career in the digital marketing field.


    103/66 First Floor, Tilak Tower, Madhyam Marg, Patel Marg
    Mansarovar, Jaipur, 302020


    +91-74278-27766, 98874-48844


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